October 2009

Psychological assessment improves road safety

26 October 2009 Articles

Over the last year, there has been a great focus on the quality of our roads and general driver safety. We are all exposed to a number of dangers on the roads every day, especially with the extent of road works being done in and around Gauteng, and other major centres in South Africa. Within [...]

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On story-telling, synergy and identities

21 October 2009 JvR Consulting

Author: Dr Anna-Rosa le Roux I love the experience of musical events in the form of screened concerts at Cinema Nouveau and a recent event triggered my thinking on a trio of themes. I was watching BBC’s Last Night of the Proms, one of the most popular musical celebrations enjoyed by millions of people and [...]

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Video Gaming and Psychology

15 October 2009 Articles
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Author: Lize Strauss The entertainment industry is one of the fastest growing industries at present, and seen as relatively immune to recession. The US economic downturn after September 11, for example, led to technology demand crashing, while sales of video games increased by 43%. Leading into the current recession, retail sales fell by 0.06% in [...]

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Brand Yourself – know it, sell it!

7 October 2009 Articles

Author: Kathy Knott Being married to a Marketer and Brand Strategist is no mean feat.  I hear a constant commentary/critique on the latest adverts, billboards, product placements or the myriad other ways that companies find to bring their product to your attention, and hopefully drive sales.  At times I find companies’ constant opportunism quite exhausting, [...]

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Book Review: Give Yourself the Unfair Advantage:

5 October 2009 Product related

“A Serious Practical Guide to Understanding Human Personality that Will Have You Rolling in the Aisles” (1995) By: Andrea Swanepoel William Murray, together with illustrations by Ashleigh Brilliant, take a humorous slant on the MBTI® Types. The book is an easy and fun way to learn and remember the different types and their preferences, rather [...]

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